So… Last week I said partly why Google Analytics is so good and totally awesome. Here another reason. The image above is from another client’s analytics. I asked him if I could use this as an example. Zach, You rock! This client has only been in business for a year and does not request Month Search Engine Optimization (SEO). He business is also a pool management company, so I would expect interest in his site to be low right now (being out of season and all). He is still averaging a hit a day at the moment.
So, to break this down, 2 minutes 14 seconds per visitor. That’s pretty good!! Like I said before, the average person spends about 10 seconds on a page. When they find what they are looking for, they stay longer. His site is holding the visitor’s attention and this is good.
His bounce rate is AWESOME at 29%. Bounce rate is like golf; we want low scores. His new visitor’s rate is also up, which is good. He’s a fairly new company so that will probably be high for awhile.
The main reason for showing you this image it to show you how it records EVERYTHING people type in to find you. From his name, company, services, and combinations there of. In the past month, 28 different keywords and phrases were used to find my client. That’s a good variety. The thing to look for is to make sure it’s not just the name of your business or the web address, but also should include your product and services in the searches. If we were to expand the time frame, we would see more keywords. Because he is a pool company, I expect his numbers to be lower in the winter months, but hopefully in the next month or so, we will see these numbers pick up. If not, then … we have work to do.