Foursquare is yet another social media that has a lot of users. If you are part of the crowd that has heard of it and aren’t sure what it is, here is a quick description. You “follow” your friends who are also on foursquare and see where they go, literally. You can check into different places – gas station, house, bar, office, bank, highway, etc. You get points for “checking in” and earn “awards.” “Tips” can be left by anyone, anywhere and are made public.
BUT!! If you are a business, you can “claim” your business on this social network and whenever someone checks in at your business, you can offer your customer a special. One restaurant that I checked in at offered a free appetizer to the “Mayor” (the person that has checked in the most at the location. Mayorships are public). Express Auto Center in Chester is currently offering $5 off any service if you check in. Just show your phone to the person at the counter, and you’re done! Discount is given! When your customer checks in, all their “friends” see the check in – YOUR BUSINESS. If you sync your Am-Ex card with foursquare, then you get discounts at many different businesses, like Panera Bread Co.
I call foursquare a low maintenance social media. As a business owner, you don’t have to pay attention to it until you are ready to change your discount, if you want to change it at all. I also think that it’s user-friendly.